How Much Is Your SaaS Worth? A Simple Valuation Guide

Valuation for a $50M ARR SaaS company and a $300 MRR side project are different exercises entirely. Enterprise valuation models — discounted cash flow, comparable transactions, EBITDA multiples — assume a level of predictability and scale that a micro SaaS just doesn't have. Here's a version that's actually usable at this size.

If you have revenue

Most micro SaaS with real, recurring MRR sell for roughly 2-4x annual revenue (i.e. 24-48x MRR). Where you land in that range depends on a few things buyers actually weigh: is revenue growing, flat, or shrinking? What's monthly churn look like? How much of the operation is automated versus dependent on you personally showing up? A product with flat revenue and low churn that runs itself will often price better than a fast-growing one that needs 15 hours a week of your time to keep running.

If you're pre-revenue

There's no multiple to apply to zero. Pre-revenue pricing is really about the build: how much development time would it take someone to get to where you already are? Factor in code quality, how launch-ready it is, the domain (older domains carry some SEO value), and any early users, waitlist signups, or validation you've collected. Think of the price as "what would I pay a freelancer to build this from scratch," then discount it, since the buyer is taking on the same execution risk you started with.

What quietly moves the number

• Customer concentration — one client at 50% of revenue is a red flag buyers will price in
• Monthly running cost relative to MRR — thin margins scare off buyers who don't want to also learn to optimize your AWS bill
• Tech stack — a stack the buyer already knows how to maintain reduces their perceived risk
• How much of your personal time it takes weekly to run

Price too high and you'll sit unlisted for months while buyers quietly pass. Price fairly and you'll get real requests fast — which, if you actually want to sell rather than just see a number, is the better outcome.