How to Sell a Micro SaaS: A Step-by-Step Guide

Most guides to "selling your SaaS" are written for businesses doing seven figures in ARR, with M&A advisors and letters of intent. If you're running a micro SaaS — something with a handful of customers, or maybe none yet — that process doesn't apply to you, and trying to follow it will waste months you don't have. Here's the version that actually fits a small, founder-run product.

1. Get honest about what you're selling

Before you list anything, write down the real numbers: MRR (or $0, if you're pre-revenue), monthly running cost, active users, and how many hours a week it actually takes you to maintain. Buyers of micro SaaS aren't looking for a perfect business — they're looking for a fair trade of money for time saved. Inflating numbers, or leaving out an inconvenient detail like a customer who's 40% of your revenue, just costs you buyer trust the moment it surfaces in due diligence.

2. Price it like a buyer would

For revenue-generating products, most micro SaaS trade somewhere in the 2-4x annual revenue range, adjusted for growth trend, churn, and how automated the business is. Pre-revenue is different — there's no multiple to apply, so price reflects the build itself: code quality, how close it is to launch-ready, the domain, and any early users or waitlist. Think in terms of "hours of development saved," not future revenue you haven't earned yet.

3. Prepare the assets, not a pitch deck

• Clean, documented source code (even a short README helps)
• Access to hosting, domain registrar, and any paid tools included in the sale
• A plain description of tech stack and monthly costs
• Screenshots of the product — and, if you have them, revenue or analytics dashboards

4. List somewhere buyers actually verify their intent

A public spreadsheet or a tweet thread gets you a lot of tire-kickers. A listing fee — even a small one — filters for buyers who are actually planning to pay, not collecting ideas. On SellMySaaS specifically, listing costs $4.99 as a founders introductory offer (regularly $9.99), and buyers have to verify their email before a message reaches you, so your inbox doesn't fill up with noise.

5. Answer questions, don't chase

Once requests come in, respond to the specific questions asked instead of re-pitching the product. Serious buyers usually ask about churn, why you're selling, and what's included. Vague or evasive answers here are the fastest way to lose a buyer who was otherwise ready to move.

Selling a micro SaaS is closer to selling a used car with good paperwork than running an M&A process. Be accurate, be quick to respond, and let the fee-based filter do the work of keeping time-wasters out.